The New York Times was the first to break the news of Google’s newest business portfolio addition – The Google TV, a partnership between Google, Intel and Sony that aims to bring the optimal balance between TV and web leisure.
This technology is supposedly built to help you navigate through social sites and web applications like Facebook, Twitter and Picasa, and to perform web search in a breeze, all while watching your favorite TV programs.
Though it is true that this service isn’t something new, Google TV plans to differentiate itself through its open TV platform. This would not only maximize software developers’ creativity but also open up new windows of opportunities; probably an identical path Apple took when the iPhone was first launched.
Frequent online video viewers would also welcome this. YouTube and Hulu are both available through this new Google TV platform, where viewers have the luxury of both the large screen and web freedom. If Google TV catches on, it could boost the fame of current YouTube celebrities (like Shane Dawson and iJustine) to a higher level. We could even expect to see user generated drama TV shows!
Google Ads on your TV
Like any other Google products, the Google TV is introduced to provide value to consumers. In exchange, consumers should be prepared to get bombarded with ads. That is just the way Google does business. With both our online and TV behavior data, ads would be more targeted and effective than ever before.
Would you mind?
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Image via listsoplenty
