The music industry is beating piracy not by trying to eliminate it completely, but by focusing on other revenue sources.
Artists are offering their music downloads free on platforms like MySpace. Their goal is to gain a bigger fan base that would eventually pay to go for their concerts, events and tours. However, it is still important to minimize piracy through education.
Don’t voodoo your musicians, buy music!
The ads below show how piracy, with a few clicks, can harm your favourite artists. Though the idea is pretty cool, would it help reduce piracy? Fans who really care that much about the artists wouldn’t be downloading music illegally in the first place.
50 Cent
KISS
Lady Gaga
The Making Of
Click to enlarge
Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumar
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Photographer: Aditya Bobhate
Doll Artists: Madhukar Bonkar, Danica D’souza
Published: October 2009
