We have covered a couple of infographics over the past months, and we thought it would a good idea to gather 5 essential ones that would help marketers understand the social space better.
The first two infographics below will provide details on two often used social tools, Facebook and Twitter. The third infographic will be for marketers whose products are gender oriented. The fourth will give a big picture on how each social site fare on 4 important digital marketing aspects. Lastly, the fifth summarizes the big social media marketing plan.
1. Understanding Facebook
Description: Facebook is the world’s largest social networking site, and this infographic, done by @msaleem for Facebook’s 6th birthday provides insights on Facebook’s dominance on each continent. More Facebook statistics can be found here.
2. Understanding Twitter
Description: Besides some Twitter fun facts, this infographic provides information on Twitter users’ behavior.
3. Women Rule Social Media
Description: This infographic quickly tells us the gender proportion of each social site. An invaluable resource for businesses targeting based on gender.
4. The Social Landscape
Description: Many of us are overwhelmed by the number of tools available in today’s digital space. This infographic describes and ranks each social tool by customer communication, brand exposure, traffic generation and SEO impact. Marketers are able to get a good grasp of how each tool helps achieve business goals.
5. The Social Media Marketing Plan
Description: Marketers often find themselves diving so deep into how each tool works that they forgot how every tool fits into the big social media marketing plan. Read the full details here.

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Source: Mashable, CMO, Informationisbeautiful
















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