Apple is coming up with its own mobile ad platform, which will be officially unveiled on 7 April – 4 days after its highly anticipated iPad launch date. Apple‘s “next big thing” ad platform will be called the iAd, adopting the familiar “i” brand extension.
This comes as no surprise after Apple hinted its intention by acquiring Quattro in January this year. With no clear dominant player in the mobile ad market so far, Apple is picking up pace to ensure that it gains the first mover advantage. If iAd were to be announced, it could prove to be a big blow to Google’s revenue model.
Details on iAd are not released yet, but it would be fair to assume that it would adopt a self-serving ad platform similar to Google Adwords.
We took interest in this as it symbolizes another refreshing chapter in the mobile ad timeline. The player that manages to capture the mobile ad platform, like how Google did with search ads, would have lots to enjoy as eager advertisers await.
But it remains to be seen if Apple is able to bring its new business portfolio to that needed level.
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Source: MediaPost
