TREND: Smartphones Will Dominate By 2011

677 days ago by Willis Wee, in Uncategorized

Author's RSS

This RSS

smartphones According to Nielsen, the number of Smartphone users would surpass the number of feature phone users in the U.S by 2011. In other words, with more data plan sign ups, we can assume that more people will be on the Internet while on the move.

This mobile trend is of course to the delight of mobile advertising companies. Google and Apple are two main players that were quick in capturing this market. With rumors of Apple’s mobile ad platform, iAd, unveiling on 7th April, Apple could be on its way to gain first mover advantage in the mobile ad market. On the other hand, Google’s acquisition of AdMob is still under review.

us-smartphone-growth

The mobile trend doesn’t just bring joy to mobile ad companies, it also boosts the adoption rate of social sites like Twitter and Foursquare. A huge part of Twitter users tweet on-the-go and Foursquare users need data network to perform a check-in. Mobile applications would also experience increasing demand as well. In short, new industries would be born and marketers will definitely take advantage of this new opportunity. Are you looking forward to this mobile trend?

P.S: Catch another mobile post: FUTURE: The Great Mobile Trend

Tags: Ads, Apple, Google, mobile, trend

About Willis Wee

Co-founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

SHARE THIS POST?
Subscribe to our RSS Feed, or follow us on Twitter
or simply recommend us to friends.

← Social Media Makes Marketing More Personal

China Is Obsessed With The Internet [STATS] →

http://twitter.com/primaretha primaretha

Nice Sharing!
http://twitter.com/williswee Willis Wee

thanks!
bidwellid

Thanks for pointing out this trend. Technology changes and gets adopted at extremely rapid rates these days. That is why it's great to look at marketing-oriented technology leaders such as Apple and Google to see where marketing world is headed. As more and more people get smartphones and other portable browsing devices (i.e. iPads) and as mobile browsing becomes more user-friendly, the lines between mobile and online marketing will begin to fade. It's good to see the quantitative predictions you provided as they show how quickly this is becoming reality.
http://www.penn-olson.com/2010/06/04/facebook-web-and-mobile-app-giant/ Facebook: The Web And Mobile App Giant | Penn Olson

[...] mobile app study, Facebook is not only big but also the most widely used application across all Smartphones. This study has proven its leadership in the social media sector yet again, as Facebook is the only [...]
http://www.penn-olson.com/2010/08/05/the-history-of-e-commerce-infographic/ The History of E-commerce [INFOGRAPHIC] | Penn Olson

[...] The e-commerce industry continues to develop and innovate up to today. Companies like eBay and Groupon strive, as buying via the Internet is now becoming a common purchasing channel. Looking forward, mobile commerce seems to be the next trend, as smartphones slowly becomes part of everyone’s need. [...]
http://www.penn-olson.com/2010/09/30/mobile-market/ What’s Next After Facebook and Twitter? | Penn Olson

[...] the social battle dust settled down I believe mobile is going to be the next wave. With statistics like this, it isn’t hard to predict it [...]