How To: Unlock Your World With Foursquare [OFFICIAL VIDEO]

676 days ago by Willis Wee, in Video

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foursquare_logo_girl Foursquare is gaining popularity and looking to attract even more users with its newly launched introductory video.

We understand how quickly people abandon new technology if they don’t see the benefits straight away. This two minute introduction, created by Howcast, helps users adapt to the Foursquare world in 6 six easy steps.

A video like that can definitely encourage adoption and help Foursquare increase its lead over Gowalla. We are also looking forward to a video that shares how businesses can utilize Foursquare. Even though its current goal is to build user base, its greatest appeal comes from how businesses are value adding customers through its platform (Check out Starbucks’ Barista badge). Attracting businesses to use Foursquare is equivalent to attracting more users.

Tags: foursquare, How to, Video

About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

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