We Trust Brands On Social Networks Almost As Much As We Trust Peers

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Joining a social network has helped brands forge a closer and more personal relationship with consumers.

By speaking directly to them, consumers feel that they can finally have a two-way communication with brands.

However, do consumers trust what brands say on social networks? Is this really different from TV ads?

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Apparently, consumers trust brands on social networks almost as much as they trust their peers. According to eMarketer, a January 2010 research from InSites Consulting revealed that 32% of respondents trust “the brand itself” while 38% trust a fellow consumer.

This could be due to brands abandoning the “push” strategy on these platforms, choosing to value add their consumers instead. Tips, videos, pictures, games and friendly conversations have managed to capture the attention and heart of consumers – About 35% of respondents have become fans of brands on social networking sites.

If you are thinking of building a brand presence on social media, get a headstart here.

Not convinced? This might help.