Social media is still hogging the limelight in the business community, as we witness more and more businesses riding the social media trend. This post is thus written for everyone who seeks to learn more about social media.
Whether you are a budding user or a seasoned entrepreneur, who is into B2C or B2B marketing, you’ll find something relevant to you below. (Resources are from SlideShare.)
Just in case you’re seeing social media through rose tinted glasses, we would like to remind you that it isn’t a silver bullet. It is the marketer that makes the difference, not the medium. Now, enjoy the 6 resources below!
#6 What the F**K is Social Media?
This set of slides shows what social media is capable of, and uses strong words to convey key ideas. It is also presented in a story telling fashion that makes otherwise overwhelming statistics easily digestible. Bottom line is, marketers can expect to learn (1) what social media really is, (2) some key statistics and (3) how social media can be implemented in business.
#5 50 Social Media Tactics for Nonprofits
Social media can be perfect for nonprofit organizations because a smaller financial investment is needed. These slides provide viewers with 50 smart social media marketing ideas. However, as a precautionary note, the ideas are meant to value add your social media plan, not the other way round.
#4 Cisco Product Launch Social Media Case Study
These slides will be most suited for B2B marketers. Despite having little to do with consumers like you and me, Cisco aims to build a community of uber social media users through its social media campaign. The goal is angled to portray the cool factor in Cisco, and also to generate more online buzz. A strong brand image is crucial for a B2B business. Unfortunately, it is often forgotten that consumers are, most of the time, the ones who determine a company’s brand strength. If your brand is strong, other businesses are likely to choose you over your competitors.
#3 Top 50 Facebook Pages In 2009
If you need ideas to build your Facebook page, these slides will help. Check out other details here as well.
#2 KISS: Social Media Strategy For Entrepreneurs
An entrepreneur usually has little time to personally engage in social media. The slides below will provide entrepreneurs with a manageable social media routine. An additional idea would be to engage fans through a smartphone while on the move. Click here if you want to learn more.
#1 Basics of Social Media ROI
Olivier illustrated a sequence of stages that most social media marketers have to go through; from early enthusiasm to the confrontation of real business objectives. These slides teaches us about ROI measurement even before the launch of a campaign, and how we can justify the media impacts through correlated revenue gains.
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