Social Media Plays Major Role In Purchase Decision

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Search engines, like Google and Yahoo, were no doubt the favorite pre-purchase online research destinations for users. However, with social media becoming a prominent powerhouse on the world wide web, users are seeking alternative information sources via social channels.

A study conducted by BlogHer site confirms this trend. Apart from search engines, blogs (53%), user generated content (46%) and social networking sites (26%) are among the favorite online research destinations.

If your business hasn’t utilized social channels like Facebook, Twitter and blog to generate online visibility, you have compelling reasons to do so now.

Stats Relevant To The  U.S Only

Social media is by no means going to replace search engines anytime soon. So, to achieve optimal online marketing success, both searching engine marketing (pay-per-click ads and search engine optimization) and social media marketing have to work together hand in hand.

And before rushing to join the social media wave, it is also important to note that this set of statistics applies only to the U.S population. If the U.S isn’t your target country, it is advisable to do some research before diving straight into action.

Facebook ad data could provide you with the necessary information you need.