7 Social Media Marketing Benefits Revealed

650 days ago by Willis Wee, in Uncategorized

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After surveying 1,898 marketers (with a fairly equal proportion of B2B & B2C centric participants), Michael A. Stelzner, who spearheaded the 2010 Social Media Marketing Industry Report , has gathered a comprehensive list of 7 social media marketing benefits.

Among the 7 benefits, 2 that impress me the most are:

1 in 2 marketers declares that social media has helped to (1) generate qualified leads and (2) sell products/services – both contributing to revenue growth. As we have previously mentioned that getting buy-in from senior management is the second biggest obstacle toward social media marketing, these statistics will be useful for marketers to strengthen their arguments.

An astonishing 85% of the marketers surveyed have also indicated that social media has generated exposure for their business. The rest of the benefits are nicely visualized in a chart below.

Blogs Most Crucial

The study has also revealed that most marketers are looking to increase their investment in their corporate blogs. In sync with our views, this statistic highlights the importance of a blog in a social media strategy (Previously mentioned under our “12 Social Media Tips For Small Businesses“).

Tags: Blog, Business, Marketing, Social Media

About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

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http://www.blitzlocal.com dennisyu

Willis– good post!
http://twitter.com/williswee Willis Wee

thanks!
http://www.inkatechnology.co.uk Inkatechnology

I completely agree with this. If the companies neglect social marketing they would soon have a lot of problems. I've heard that Dell was the first to realize it from its bad experience.
http://twitter.com/maps4pets Julia Meecham

With JP Morgan recently agreeing to purchase 10% of Twitter at $454,000,000 thus valuing the company at $4.54 billion, it comes as no surprise that Social Media has a firm foothold and positive growth prospectives.
http://www.mobilecubix.com iPhone App Development

All tips are well and Good.Very deeply knowledge on Social Media Marketing
Mico

All benefits are true. But what about increased communication with your clients/costumers?

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internettmarkedsføring
http://business-fundas.com Dr. Arpan Kar

Interesting article. I replicated a similar research online, but had slightly different results.
http://twitter.com/zubreehna Zubreehna Estrella

I agree with the benefits you outlined here, a good article indeed. But I think, you forgot to mention that you’ve established a good relationship with your clients and potential clients. I think this should also be given high importance because having good relationship with clients could better help you. Nonetheless, I really like what you’ve written. We all have our own insights, after all.