There are thousands of people advertising on the Internet. So, what makes you so sure that your messages aren’t buried under the rest?
This post features how businesses, agencies and even individuals have used creative means to break through the clutter. Hopefully, it would spark some ideas on how you could approach digital advertising differently.
Like everyone else, we just love sharing stuff that make us say “wow!” That’s what makes an ad worth spreading.
1. Viral Video: Wario
Goodby Silverstein, an advertising agency, pioneered the first viral ad, featuring Wario, which destroyed the entire YouTube page into bits and pieces. The video had over 4 million views and dominated Digg (at that period) with over 9,000 thumbs up. It could have gathered more views if it wasn’t taken down after the campaign.
Catch the full campaign overview on Goodby Silverstein’s site.
2. Display Ads: Apple
Display ads are usually static and unemotional. Apple took a clutter breaking route towards advertising on the NYTimes.com front page.
3. Ikea Facebook Photo Tagging Madness
A viral photo madness Facebook campaign made by Forsman & Bodenfors for a new IKEA store in Malmo. This campaign has smartly exploited Facebook’s photo tagging feature. Catch Sarah’s analysis on this campaign here.
4. Chatroulette: Merton
Merton, an improvisational pianist (that’s what he called himself), has gained pretty much publicity through Chatroulette, a random webcam chatting site. Catch him in action.
His interview with Mashable
In this interview, he shared his story on how he thought of using Chat Roulette as a medium to perform his art. He also mentioned that this effort has garnered quite a few interviews.
5. Foursquare: AJ Bombers
AJ Bombers, a burger joint, showed businesses how Foursquare can be used to its maximum advantage. It managed to gather over 150 Foursquare users in a single location, all with a common goal to unlock the Swarm Badge and raise funds for Milewake SWSX… catch more here.
6. Foursquare: WSJ
To show the world how quick and timely it is, the WSJ smartly used a check-in on Foursquare as a form of reporting. Of course, this isn’t all about fancy advertising, but also about location relevancy. People near Times Square would greatly appreciate this effort.
Images via dpstyles
7. Digg: Burger King
About a month ago, Burger King’s ad took over Digg empty search result page. It was surprising, no one would expect an ad. Plus, the ad is written in a way that amuses people who had a typo, strengthening the brand’s cool and wacky associations.
