4 Out of 10 Use Twitter To Learn About Products [STUDY]

• Tweet

• Tweet

After surveying over 1,700 Twitter users, Edison Research revealed that 42% use Twitter to learn about products and services.

In fact, the Twitter community seems to have a fair balance between providing and consuming information about products. 41% of those surveyed also provide their opinions to their peers through the micro-blogging site and 31% ask for opinions about a certain product when deciding on a purchase.

In essence, the statistics have presented compelling reasons for businesses to be on Twitter.

Like it or not, people are talking about your business. The key thing to be concerned of firstly is about the quality of your products and services. A lousy product doesn’t last long, especially in today’s digital era. The second thing is to be part of the Twitter community. If used appropriately, Twitter could help build better brand engagement and experience with your consumers. This generally lead to better opinions about your brand. Lastly, Twitter provides real-time reviews for constant self-reflection. Whether they are positive or negative, you would definitely be the first to hear and act on it.