CREATIVE: An Experiential Pizza Ad In A Video!

May 15, 2010 | Sarah Chong http://www.penn-olson.com/2010/05/15/creative-an-experiential-pizza-ad-in-a-video/

creative oven ad How cool can a frozen pizza ad be? With creativity, the ad could be hugely experiential.

In a partnership between Findus (the top frozen food brand in France) and Dailymotion, an ad is developed to play every 3 minutes in thousands of selected videos. It might sound like spam but the creativity of this ad is going to compensate it, at least for the first time you see it.

We’re not going to spoil the show by telling you what exactly happened. Catch the video below to experience the ad yourself. Enjoy!

Creative Group Head, Jérémie Bottiau, of Grey Paris told us that the ad has accumulated more than 4 million impressions in a month. It is also highly rated in adsoftheworld.com. Check out this link to view the actual ad.

Advertising Agency: The Kitchen/Grey Paris, France
Creative Director: Andréa Stillacci
Creative Group Head The Kitchen/Grey Paris: Jérémie Bottiau
Copywriter The Kitchen/Grey Paris: Constance Godard
Art Director The Kitchen/Grey Paris: Raphaël, Ghisalberti
Webdesigner The Kitchen/Grey Paris: Xuan Pham
Webdesigner assistant: Vincent Requillart, Thierry Leroy
Executive producer: Hélène Duval Production
Agency: Dailymotion.com Production
Webdesigner: Julie Chabin Production
Executives: Guillaume Deve, Sebastien Trouillet
Media Company : Mediacome