A survey by JiWire, a WIFI provider and location based advertising company, found that 53% of mobile WIFI users are willing to turn on their location services to receive more targeted ads.
Often, users have to bear with these ads when they download free mobile applications. However, this model benefits all parties, namely, the advertisers, app publishers and mobile app users. In fact, 76% actually prefer ad-supported apps over paid ones.
It was also found that most users have downloaded at least 10 mobile apps on average and about two-third of them spent more than 30 minutes a day interacting with these applications, notably, addictive mobile games.
As the name suggests, location based advertising match ads to a viewer’s current location. For example, a nearby restaurant, say 100m away, could be featured and might even provide discounts through mobile coupons. Such relevance is popular – 38% stated that they are likely to click on these ads to find out more about the offers. Comparing to normal display ads with average click-through-rate of about 0.05%, location based ads could offer more quality leads.
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