If advertising is ever going to be 100% digital (yes, extreme case), the failure of TV networks to attract eyeballs would be one of the biggest reasons.
Statistics have shown that TV networks are earning lesser advertising revenue over the years. People aren’t as interested in TV anymore, as Internet and other entertainment platforms steal time away from it.
Contrastingly, the amount of time that people spend on social networking sites has increased dramatically, and social platforms like Facebook, has experienced healthy revenue growth.
Such fragmentation has made the marketers’ job much harder. 2 decades ago, a business could survive just by advertising through TV networks. Today, most businesses take both an online and offline approach in marketing.
Source: onlineschools
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