We have some interesting statistics on LinkedIn here.
According to Vincos, the number of LinkedIn registered users is nearing a whopping 70 million mark. It may not be able to match Facebook’s 400 million but many of us would have to admit that it has done extremely well to remain as an undisputed professional social site.
So, for marketers (B2B especially) who’re interested to leverage LinkedIn as an advertising platform, you would be extremely delighted to be able to reach out to people who have both buying and decision-making power.
The platform has also slowly become the “Google” for talent search or vetting, especially in the engineering and finance industry where most LinkedIn users are in.
