Nike’s Viral Ad Commands 1 Million Views Daily

622 days ago by Willis Wee, in Uncategorized

Author's RSS

This RSS

nike ad We fell in love with Nike’s star-studded viral video ad when we first saw it.

It had amazingly accumulated 2.8 million views in 5 days but soon hit the 10 millions views milestone within the next 5 days. On average, it equates to 1 million views per day or 11 views per second!

The video has reached and won many hearts across the world (see image below). YouTube’s audience analysis has also reflected that the video is most popular among males, age 18 to 44.

youtube nike analysis

Undoubtedly, this viral ad has successfully ridden the upcoming FIFA World Cup hype. The result is a huge success and interestingly, Nike isn’t even the official sponsor for this year’s world cup. Perhaps, Nike finds its viral ad a more cost effective strategy than sponsoring the event. What do you think?

Tags: Advertising, Nike, viral, World Cup, YouTube

About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

SHARE THIS POST?
Subscribe to our RSS Feed, or follow us on Twitter
or simply recommend us to friends.

← Search Engines And Reputation

10 Incredible Improv Everywhere Scenes →

http://www.social-brand-value.com Dan J

Check out this weeks Viral Ad Chart with the top 10 most viewed viral advertisings http://www.social-brand-value.com/2010/05/28/vi…
http://www.agadugu.blogspot.com Christiane Doering

It's great for Nike that the commercial has gone viral. However, no matter how good you plan it, you cannot control whether your video will really go viral or not. I am sure, the company had a really good strategy, but after all you can only do so much and you have no control over what people will really share.
http://www.penn-olson.com/2010/06/14/ambush-marketing-how-nike-and-pepsi-hijacked-the-world-cup/ Ambush Marketing: How Nike and Pepsi Hijacked The World Cup | Penn Olson

[...] ad, the timing of its release and most importantly, the “wow” factor that makes it so viral, spreading across the globe are flawlessly [...]
http://www.penn-olson.com/2010/06/24/10-amazing-world-cup-ads-on-youtube/ 10 Amazing World Cup Ads On YouTube | Penn Olson

[...] but not least is Nike’s viral ad, which dominates that world at 1 million views per day. If you’re a huge fan of this video ad, be sure to catch its print ad series [...]