5 Nike ‘Write The Future’ World Cup Print Ads

606 days ago by Sarah Chong, in Creative

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ronaldo Nike’s ‘Write the Future’ viral ad has attracted over 12 million views in 2 weeks. Accompanying the viral video are 5 gorgeous print ads. The print ads are all snapshots of the video ad scenes, except that I don’t quite remember Robinho in it.

The ads highlighted the key scenes of the video – heightening the World Cup enthusiasm and resonating with soccer lovers around the world.

Most interestingly, Nike isn’t the official sponsor of World Cup, but that did not hinder its leverage.

Brilliant.

Change history with just one strike

Arise, Sir Wayne

The moment lasts a second. The legend lasts forever

Play to be remembered

Weave your way to immortality

Tags: Creative, Nike, viral

About Sarah Chong

Co-founder and editor of Penn Olson. A laid-back marketing student otherwise. Loves social media and twitters about everything! (yes even about the stranger who chants to himself) A huge Harry Potter movie fan who is extremely scared of geckos.

View all posts by Sarah Chong →

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http://www.penn-olson.com/2010/06/14/ambush-marketing-how-nike-and-pepsi-hijacked-the-world-cup/ Ambush Marketing: How Nike and Pepsi Hijacked The World Cup | Penn Olson

[...] the event itself. Nike, especially, has shown others how it should be executed (including print ads). The associations hinted in the ad, the timing of its release and most importantly, the “wow” [...]