In Steve Jobs’s WWDC keynote, it was announced that $60 million were committed to Apple iAd in the second half of 2010.
Unless you consider $60 million as a small figure, the announcement has certainly come as a surprise, especially when iAd isn’t officially launched, yet.
Several of the big brands like Disney, Sears, Target and Best Buy were named as iAd’s first adopters.
An iAd demo, featuring Nissan’s new Leaf electric car, was also shown to the crowd. Like the previous Toy Story demo, Nissan’s ad is extremely gorgeous, delivering both interaction and emotions to consumers. One of the highlights includes a feature, whereby users are able to compare mileage between competing cars. Of course, Nissan Leaf won, but the ad has made the message more interactive and convincing.
We haven’t found any embeddable video of the Nissan demo. Meanwhile, for those who have missed the previous Toy Story iAd demo, we have included it below.
