Social Media In Business [INFOGRAPHIC]

604 days ago by Sarah Chong, in Business

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Facebook may be the biggest social-networking site but when it comes to business, Twitter seems to be the favorite; at least among the Fortune Global 100 companies.

A whopping 65% of the Fortune 100 companies, own a Twitter corporate account. On the other hand, about half of the companies own a Facebook page and/or YouTube channel. Blogs are less well received with only one-third adopting content strategy, with a low average of 7 post per month published.

Interestingly, one-fifth of the companies employ all 4 social platforms as part of their social strategy.

There isn’t any hard and fast formula to pick social channels for your business. A guide, if I can call it, is to understand your business needs, constraints, social strategy and audience. Only then, can one make an educated choice.

Tags: Business, Infographic, Marketing, Social Media

About Sarah Chong

Co-founder and editor of Penn Olson. A laid-back marketing student otherwise. Loves social media and twitters about everything! (yes even about the stranger who chants to himself) A huge Harry Potter movie fan who is extremely scared of geckos.

View all posts by Sarah Chong →

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Francis Belime

Great infographic and a clear overview of social media in Business. Amazing to see stats about blogs and to see that Asia is over all other countries. They got it !
Thanks for this post
http://www.penn-olson.com/2010/06/22/twitter-facebook-and-consumers-study/ Twitter, Facebook and Consumers [STUDY] | Penn Olson

[...] Twitter is surely a more popular tool among the Fortune 100 Global brands. Or would you think otherwise? Let us know your thoughts via [...]
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http://twitter.com/adam_hartung adam_hartung

The most alarming piece of information given by one of the panel members was, “fully 40% of companies surveyed do not have and do not yet plan to publish any internal policies or guidelines” on social media usage within their company. It almost seemed that many leaders (including CIO's) didn't want to be “bothered” by this latest trend — Social Media — and maybe, just maybe, think this is a fad that will go away. See more at http://bit.ly/9DleqG
http://twitter.com/adam_hartung adam_hartung

The most alarming piece of information given by one of the panel members was, “fully 40% of companies surveyed do not have and do not yet plan to publish any internal policies or guidelines” on social media usage within their company. It almost seemed that many leaders (including CIO's) didn't want to be “bothered” by this latest trend — Social Media — and maybe, just maybe, think this is a fad that will go away. See more at http://bit.ly/9DleqG
http://www.innoexcel.com/erpsoftwarecompany.htm ERP Companies India

Social media is the best way of online promotion. SMM helping in find the business.
Anonymous

perosnally i think companies are spending too much time on social media
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smm campaign are to be handled in a proper way to see the maximum results