Twitter, Facebook and Consumers [STUDY]

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If you’re looking for some interesting statistics on how consumers think about brands and products on Twitter and Facebook, this study by ROI Research and Performics could provide you with some insights.

According to the study, it was found that almost 50% of the people surveyed are likely to purchase from a brand if they were connected on Twitter. On the other hand, 4 out of 10 revealed that Facebook is a good channel to gain information about companies and their products.

Such key insights have been key reasons why many businesses are on Twitter and Facebook. It isn’t just statistics, but real business examples have also shown what social media could do if use appropriately. (Check out these social savvy salon, ice cream shop and small businesses.)

Statistics

Twitter The Better Business Social Tool?

Running through the statistics, it seems that Twitter is a more favorable business social tool. A higher proportion of people are more receptive to brands on Twitter than on Facebook, though I do admit that this isn’t an apple-to-apple comparison.

Nonetheless, Twitter is surely a more popular tool among the Fortune 100 Global brands. Or would you think otherwise? Let us know your thoughts via comments.