Today, I was talking to the higher management of the company I am working for. Apparently, someone they hired did an amazing job, helping them gather 4000 fans in 2 short months. But it was also said, “They didn’t mean anything.” I would love to get some valuable tips from that someone, provided that he didn’t buy the fans from uSocial.
Unless you are Apple, or a reasonably reputable company, I’m not convinced that the 4000 fans joined because they really like your brand.
But of course, numbers are easy to digest, and very useful in making quick judgments. Just make sure you are looking at the right ones.
For Facebook pages, insights are offered for free to all admins. For Twitter, monitor retweets, and @mentions (or you can check out ad.ly analytics). Also, access your web analytics and monitor traffic sources. They are a more accurate reflection of how successful your page is. If your fans truly enjoyed engaging with you on these platforms, their interactions would increase. This also means that they are listening to your corporate messages, and what you have to offer.
Starting out on social networks is not easy. It’s like moving to a new neighborhood. You have to knock on doors, bump into neighbors on your way to work, participate in social activities, to make your presence known. But it doesn’t mean that the number of neighbors you meet is more important than the quality of relationships.
It’s the same for social media. It’s okay to start with adding friends from your own social circle, even film producers look for funding from their own contacts. Just remember not to be too obsessed with the (wrong) number game.
As you move on, make sure the people you are inviting to become fans are relevant to your business. And then, let the magic of word of mouth begin!
