An event as charismatic as the World Cup has surely caught many advertisers’ attention. From news network to beer, everyone wants a piece of the World Cup craze.
Apart from official sponsors, most brands employ an ambush marketing tactic, whereby they run similar themed campaigns without actually mentioning the event itself.
Obviously Nike and Pepsi are two leading brands, which have executed this tactic perfectly, with Pepsi’s “naked bottle” as the latest ambush trick.
Below are 10 ads, comprising both official and guerrilla advertisers’ works. Among our favorites are ESPN, Nike, Budweiser and Coca Cola ads. What’s yours?
1. ESPN 2010 FIFA World Cup Coverage
2. Budweiser – Penalty Kick
3. Pepsi – Oh Africa
4. Adidas Football – The Quest
5. Optus – World Cup Ad
6. Guardian and Observer’s World Cup Coverage
Puma
7. PUMA – Journey of Football
8. History of Celebration – Coca-Cola World Cup Ad
9. World Cup 2010 Tourism Football
10. Nike Football – Write the Future
Last but not least is Nike’s viral ad, which dominates that world at 1 million views per day. If you’re a huge fan of this video ad, be sure to catch its print ad series too.
