With more than 17 million views, Nike now expands its hugely viral “Write the Future” ad piece to Facebook and Twitter.
The social media objective is simple, where social-network users are prompted to briefly write the future of their favorite players and share their opinions with their peers.
It has a dedicated Facebook app and on Twitter, hash tag “#NikeFuture” is used to track tweets from this campaign
A small reward: The best submissions will be put up in lights on the electric facade of the Life Centre building in Johannesburg. Catch the video below to get a better idea of this campaign.
Write Your Headline – Write The Future
Looking from any angle, this extended digital campaign mainly serves as a supporting role in Nike’s ambush marketing strategy. Do you like how Nike runs its World Cup campaign so far? Or do you think this digital extension is a little too far-fetched? Let us know your thoughts!
via Adweek
