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Understanding Women In Social Media [INFOGRPAHIC]

Business woman with a laptopWomen rule social media, and they still do. Ethan Bloch, of Flowtown, has put together a comprehensive piece of infographic, which supports that fact. It also comprises valuable information for marketers looking to understand women’s activity in the online space.

Among the tops that are most read and commented, are entertainment, food and health/wellness. Fashion, shopping and beauty are positioned fifth in the list.

1 out of 5 woman tends to look out for advice and recommendation through social-networking sites, providing additional incentive for women centric businesses to create thought leadership in the digital landscape.

ft-women-in-social-media2

So, for our women readers, does this set of data applies to you? Let us know via comments!

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About Willis Wee

Co-founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

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  • Adwomen

    Interesting post. Thaks for the information.

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