The Most Watched World Cup Video Is…

580 days ago by Willis Wee, in Video

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shakira2 …the official theme song for this year’s World Cup, Waka Waka, by Shakira. Since its released on 4 June 2010, the MTV has over 80 million views on YouTube.

It’s an amazing statistic given that no other World Cup video ever comes near to that figure, not even Nike’s viral ad.

Ever since I started watching the World Cup in 1994, there isn’t any recollection of the previous theme songs. But this year seems different, as Waka Waka was created with a true unique African style, closely linked to the tournament’s brand package.

Try searching for the other World Cup theme songs and you’ll realize how difficult it is to find them.

On a fair note, Waka Waka’s success is also partly due to the rise of social media. The previous World Cups weren’t able to leverage fully on technology and word of mouth.

Last but not least, we hope you enjoy the final game between Spain and Netherlands.

Tags: Marketing, Video, World Cup

About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

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