We said no but it seems that there aren’t many people who’re agreeable (see comments) to this. We respect others’ point of view but still we aren’t too comfortable about the fans buying idea.
The key to their argument mainly revolves in getting the fans number right. More fans mean more prestige for the brands. It’s all about being presentable.
It’s true, but social media success really isn’t about the fans or followers count. It’s more about the interactivity between the brand and its fans. Buying more fans can’t buy engagement. It’s similar to asking people to hang around your store but not browsing or buying your items.
Mark Collier, a blogger and social media consultant, did a simple study and realize that having a huge followings doesn’t necessary translate to retweets and engagement (read more here). Again, it points back to having quality rather than quantity. And to ensure quality followings, we have to work through the hard way by producing quality content and ensure more two-way communication with fans.
