The up and coming Generation Y, age 18 to 28, will be the next core segment of consumers. To effectively communicate and connect with them, it is essential to understand their media consumption behavior.
Ethan Bloch of Flowtown, has crafted an infographic to provide us with some insights. Note that the data only represents the U.S Gen Y population. If it doesn’t apply to your market, you might want to take it as a good-to-know information.
The Gen Y, also known as the Net Generation, experienced a surging growth in social media usage, where usage proportion jumped from 7% in 2005 to 75% in January 2010.
Interestingly, more than 5 out of 10 Gen Y visit social sites more than once a day. Without a doubt, social media is one of the key channels to consider, if Gen Y were your key audience.
TV (65%) remains to be the most popular source of news but with the Internet (59%) closing in tightly at second place, surpassing TV is highly likely. Catch the rest below.
More infographics here.
