Digital Ad Spending To Grow By $40 Billion [FORECAST]

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The digital space, as a whole, is a booming industry. For most digital enterprise, selling ads becomes the default source of income.

Google makes its riches through its Adwords system. Facebook and Twitter, too, are following a similar business model. Each platform mentioned offers a different advertising experience and target audience.

Google’s search advertising targets based on keywords, Facebook ads on demographic and social connection while Twitter has a unique resonance score system to keep ads relevant to its users.

All three advertising platforms have one thing in common: ad performance is highly measurable, and that is probably the key explanation towards eMarketer’s robust forecast for digital advertising spending. A $41.6 billion leap, from 2009 to 2014.

Unsurprisingly, with digital ad spending on the rise, offline advertising suffers. The data also shows that total ad spending is forecasted to increase by about $100 billion in 5 years. In other words, about 40% of the incremental sum belongs to digital ad spending, which is a disproportionate growth between digital and offline spending.

As the Internet continues to grow, the new age marketer is expected to be well verse in both digital and offline media to meet scaling demands. Get ready.