With social media on the rise, many businesses are adopting social platforms like Facebook and Twitter as part of their marketing and communication channels. Some did well and some weren’t as good.
Social media is a double edge sword and the last thing that a business would want is to end up in a disaster.
There are many social media business case studies (both good and bad) on the web and we have written a few over the year as well. Here, we have consolidated 30 interesting social media business case studies, which provide actual implementation insights and ideas.
#1 How @EmersonSalon Uses Social Media Successfully
@emersonsalon, a boutique salon in Seattle, connects with existing and potential customers through social media. 75% of their customers are from Facebook, Twitter and their blog.
#2 How A Restaurant Uses Foursquare To Gather 161 Users
Foursquare doesn’t seem too powerful until you learn how AJ Bombers, a burger joint, used the Swarm badge to gathered over 160 Foursquare users in a single location.
#3 @HumphrySlocombe: The Ice Cream Champion Of Twitter
The ice cream with an attitude. @HumphrySlocombe has more followers than famous brands like Ben & Jerry’s. Even though Twitter follower count doesn’t necessary matter, its approach toward using Twitter is highly applause by many
#4 Wildfire Interactive Rides The Social Media Wave
Social media is hot but you don’t necessary need to use it as a marketing or communication platform. Wildfire Interactive, has smartly integrated branded interactive campaigns like sweepstakes, contests and give-aways with the viral features of the social web to create engaging campaigns.
#5 Brewerkz Singapore: How It Uses Social Media
We know a social media savvy microbrewery restaurant when we see one. @BrewerkzSG shared with us how they use social media to engage its customers.
#6 Burberry: The Facebook Trench Coat Campaign
Burberry hooked up with Facebook to launch a website celebrating its trench coat. The website allows users to share images of them wearing Burberry trench coats. Plus, the viral potential, powered by Facebook.
#7 Why Ben & Jerry’s Hubby Hubby is a Social Media Success
Dubbing its iconic flavor, Chubby Hubby to Hubby Hubby, Ben & Jerry’s partnered with Freedom to Marry to celebrate Vermont marriage liberty and raise awareness of the importance of marriage equality.
#8 JetBlue’s Free Tickets Giveaway Won Twitter Crowds
JetBlue has always been social media savvy.
This time, to celebrate its 10th anniversary celebration, it announced on Twitter that it would be giving out about a thousand free round-trip tickets at three undisclosed locations in Manhattan
#9 Uniqlo Lucky Line Twitter Campaign Goes Wildly Viral
What are the chances of seeing an Asian topic on Twitter’s Worldwide Trending Topic list?
Pretty low but Uniqlo, one of Japan’s largest casual wear retailers, did it.
#10 Starbucks Engages Through the Web
Starbucks is not only number one in coffee but has also come in first as the most engaging brand on the web. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks’ profile.
#11 Three Things We Can Learn From IKEA’s Facebook Campaign
Last year, Ikea’s Facebook photo tagging campaign stormed the social media world by surprise. The creative campaign was documented in a video and was arguably one of the best campaigns even till today.
#12 Six Successful Small Businesses on Social Media (here and here)
Enough of the big brands. Are you truly convinced that social media could actually help small businesses? In this 2 posts series, we share with you how 6 small businesses use social media successfully.
#13 Four Corporate Blogging Strategies
We discussed how Edelman, Zappos, Marriott International and American Express use blog as part of their social media strategy.
#14 Five B2B Companies and Luxury Brands On Social Media
Gucci, Burberry, Cisco, Scania and Piper Sport are featured. Now, who says social media can’t work for b2b?
#15 Five Social Media Disasters
Social media has given consumers a whole new voice. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies in this link, the consequences can be severe.
