Shouting out to all marketers and advertisers. What are your biggest challenges faced in your course of work?
MarketingProfs conducted an online survey and found out that having insufficient budget and time are the 2 greatest challenges. The pressure to generate leads, surprisingly, didn’t emerge as top concern.
Depending whether you’re from the agency (advertiser) or client side (marketer), the challenges defer.
Generating leads for example is probably of greater concern to a marketer than an advertiser. Even though, the agency could be fired if ROI isn’t satisfactory. The account-servicing folks are certainly more concerned over meeting the media insertion deadlines and getting the campaigns to launch smoothly.
