27 Social Media Marketing Stats and Facts

563 days ago by Willis Wee, in Uncategorized

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From blogging, Facebook to Twitter, HubSpot got it all covered. The deck below offers us 27 interesting statistics and facts on social media marketing. Some of which are really eye-openers.

Corporate Blog: Businesses with corporate blog, in general, generate more business leads than businesses which don’t. And a corporate blog doesn’t only work for B2C but also for B2B companies.

The number of business leads increases with the number of blog articles published. As long as the blog continues to generate quality content that caters to a specific target audience’s interest, business leads are almost guaranteed.

B2B Companies: According to a survey result, B2B companies are likely to enjoy greater social media success than B2C companies. Blogs and Facebook are the two star performers for B2B companies. Surprisingly, LinkedIn, the house for business decision makers, doesn’t work too well for B2B.

More below.

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Tags: Business, Marketing, Social Media, Stats

About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

View all posts by Willis Wee →

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asimahm

Great Post, many new companies such as Pepsi have dropped out of the Superbowl advertising and has gone heavy on social media. So if large successful company such as Pepsi are using social media as a marketing channel, than that's proof right there that social media does work and is powerful.
http://twitter.com/williswee Willis Wee

yup. but too bad there isn't any report on Pepsi's digital efforts so far
http://socialcarrot.net socialcarrot

Great Post! Thanks for sharing these by the way! When I approach companies to reccomend to them that they need to be in Social Media I show them stats like these! I believe that asimahm is right, Pepsi is on the bleeding edge of this revolution and they are the leaders of the pack! Many companies are soon to follow it is only just a matter of time!
http://DCincome.com/blog GeraldC

Great info indeed!
http://e1evationtest.wordpress.com/2010/10/01/b2b-social-media-and-lead-generation/ B2B Social Media And Lead Generation « e1evation, llc

[...] 27 Social Media Marketing Stats and Facts (penn-olson.com) [...]
http://netvani.com Anne Patrick

Thanks for sharing this information especially on emphasizing the B2B and B2C. Bloggers and Article Writers should be informed with the growing opportunity of the business they are into. And of course to those successful companies, for sure they will go for social media marketing. Great post Willis.
http://www.wedaremarketing.com Making Money Online Tips

A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads.