In the modern marketing age, it’s all about providing the best quality at all touch points for the consumers.
Product quality makes your business good but to be great, it has to do more than that. It’s through providing the ultimate brand experience for consumers that differentiates the great from good.
Starbucks is one of the greatest brands around. The coffee giant could have easily settled by ensuring all its stores are filled with friendly baristas and the smell and taste of top grade coffee. But it has chosen to go beyond that.
Starbucks
The Starbucks experience is consistently communicated across all touch points. From its carefully designed brochure to its famous paper cups and mugs, Starbucks has been extremely thoughtful.
Digitally, its Facebook page, with now over 10 million fans, could almost be the consumers’ third home (second would be Starbucks stores). The page congregates coffee lovers around the world in a single “location” and you can really feel the energy and excitement over the coffee products. It has gone beyond just coffee; it’s Starbucks we’re talking about.
Apple
Apple too is also a master when it comes to delivering the ultimate brand experience. Every Apple product rocks the world and waiting for a newly launched product is an unforgettable experience. Given a chance, Apple fans would gladly do it again. And Apple replies with the same enthusiasm.
Equally passionate Apple staff cheered and clapped as their weary customers walked into the store to be among the first consumers to get their hands on the product. It’s a tiring journey but certainly worthwhile.
