It’s set. According to a research conducted by Hubspot, blog is the most critical platform to business compared to its social media cousins.
A whopping 75% of the respondents rated blog as ‘useful’ and 31% voted it as ‘critical’ to their business. This interesting statistics probably give marketers and PR people an additional reason why a corporate blog should be considered.
On the other end, MySpace took the worst record; with 62% rated it as ‘not useful’.
A blog certainly requires more time and effort. But no pain means zero gain and this is especially true when brands have decided to take the blogging route. The quality of the content and posting frequency have to be consistent to ensure effectiveness. That’s the general rule.
Strategy wise, check out our ‘4 Corporate Blogging Strategies’ article to get a head start.
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