Need some inspiration for your campaign?
You probably can find some here. We have gathered 10 creative ambient campaigns, which we feel have fulfilled both creative and communication aspects.
Our pick within this list is Ogilvy’s anti drunk driving campaign. This campaign isn’t just creative and clear in its message. It is also spot on when targeting the right audience by rolling the campaign in a bar. From what it seems, the clients are probably smiling away given that budget didn’t have to suffer much.
Catch the list below and let us know you favorites.
10. Anti-smoking
When fear and anything else don’t work, the agency decided to place the emphasis on their face. A fake model agency was set up to ensure the ladies weren’t suspicious about the offering. The rest is best explained in the video above.
Advertising Agency: Le Bureau, Sweden
9. Unsafe drinking water
To better capture the attention of passers-by, the agency created a whole new kind of billboard, using water as the medium. A temporary wall of water was set up in the very heart of Paris and for one week it conveyed poignant messages that made people realize the vast extent of damages caused by unsafe drinking water all around the globe.
Advertising Agency: BDDP & Fils, Paris, France
8. Grand Prix UV Protector
To disclose Grand Prix Protector UV in a differentiated manner, these sun protectors took the shape of sunglasses and were placed on cars parked under the sun in Rio de Janeiro’s seaside.
Advertising Agency: Giovanni+Draftfcb, Brazil
7. Say no to plastic pollution
This guerrilla stunt protests against the impact of single-use plastic on marine and wildlife. Giant plastic six-pack rings were placed on iconic Vancouver sculptures, gaining the attention of commuters and tourists.
Advertising Agency: Rethink, Canada
6. Dog food
The objective was to present a new line of dog food with full vitamins. Dogs with a detached human hand was meant to prove the power and strength of the new dog food.
Advertising Agency: Mayo Draft FCB, Peru
5. Smart car: bike lock
To showcase the smart car’s impressive ability to park anywhere in a dense, busy urban environment, the agency created an oversized bike lock to exaggerate the smart car’s ability to park anywhere.
Advertising Agency: BBDO, Toronto, Canada
4. Polo mints: snow stamp
In December 2009 the entire UK was covered by a fresh, white blanket of snow. To take advantage of the fresh, white snow the agency produced a tactical ambient idea for a fresh, white mint. A “Polo snow stamp”. When stamped in thick, fresh snow it left near perfect replica of the iconic white mint.
Advertising Agency: JWT, London, UK
3. Universal Studio: King Kong stunt
Universal Studio’s publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.
Advertising Agency: David & Goliath, USA
2. Hot Wheels: Big boy
Advertising Agency: Ogilvy, Mexico
1. NO to drunk driving
How do you make people think twice about drunk driving when they don’t think its a big deal? You make it a big deal. Bar Aurora and Boteco Ferraz added the real costs of drunk driving to people’s bar tabs, speaking to them in the moment right before they decided whether to drink and drive or not. First they got pissed, then they got the message.
Advertising Agency: Ogilvy Brazil
