Nowadays, digital ads and content are pretty much socially powered. Think about Digg’s system and Facebook’s social plugins. They enable people to vote what they like.
It’s beautiful concept because it makes the entire web more relevant to its audience. Even when the ‘like’ and ‘digg’ buttons don’t exist it is still possible to follow the “social concept”.
Twitter’s Promoted Tweets did it with its resonance score matrix. Ads that don’t resonate well with users are quickly replaced with better ones, automatically.
Can offline ads do the same? Imagine the print ads that you see on the streets are installed with Facebook’s ‘like’ buttons. As you walk pass an ad, it shows the number of like count it has and notifies you the people in your network who liked the ad as well (through your mobile phone maybe).
Admittedly, technology is a constraint here but I wouldn’t say it’s an impossible task.
If this concept works, it can be implemented in restaurants, cinemas and convenient stores as well. It could be a direct replacement of business review sites like Yelp because data are now not only gathered online but also right on the spot where a consumer’s experience is most vivid.
Mobile app does enable people to review the service on the spot, but when we talk about ease of use and convenience, a button or review touch pad placed right at the counter would definitely receive more response.
Would this day be a reality?
