How creative can you be when selling a printer? Well, HP attempted by transforming its printer ad into a gorgeous art piece.
It was explained that the video used the consistent and reliable printouts from its Photosmart printers to narrate a little story, speeding them up until they animate.
The creative execution is good and it provides peripheral cues that the printer is smooth and fast. But we’re unsure if the video hits the right audience.
According to YouTube’s data, most of the viewers are male aged 25 – 54. Is HP’s printer dominantly purchased by males? Only HP would know. But it definitely worth a share for its creativity. Enjoy the video.
