The World’s Social Network Ad Spending [STATS]

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As the world’s population gets connected via social networks, the data gets richer and more valuable.

Within a couple of clicks, advertisers are able to target consumers based on demographic, geographic or behavioral attributes. The ease of use, huge user base, precise targeting and measurable success of the ad platforms have contributed to a growing population of keen advertisers.

According to eMarketer, total social network ad spending will hit more than $3 billion this year and will move on to hit the $4 billion mark in 2011.

It isn’t only social network ad spending that is rising. In fact, the entire online ad spending is predicted to rise, eating into the offline ad territory. However, one shouldn’t be suffering from social media myopia.