A recently survey conducted by King Fish Media, HubSpot and Junta42 has revealed that 72% of the 442 respondents have a social strategy in place.
This is a more optimistic snapshot compared to a previous study which indicated more than 50% of the businesses don’t have a social strategy.
If anything, the figure suggests that social media is slowly becoming an important part of businesses and is one of the key reasons why digital ad spending is slowly eating into the traditional advertising’s share.
While the social hype does push businesses to pick up social media, results, on the hand, have also been great case studies for businesses still exploring. P&G for instance, built an online community for teenage girls to share their problems with peers while subtle messages are pushed to promote its tampon.
In Asia, Uniqlo rode the Twitter wave to celebrate its 26th birthday. It occupied the trending top spot for 2 consecutive days, generating million of impressions. Of course, the campaign is a winner as over 60,000 people were engaged and celebrated Uniqlo’s birthday.
Social media has the power to unite consumers and business goals into one and more businesses are slowly getting the game.
