Work Hard, Work Hard, Work Hard

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Rumor: Apple’s Siri Will Add Chinese Support Next Month

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Bernard Leong on Internet Trends and Entrepreneurship in Southeast Asia

Bernard Leong on Internet Trends and Entrepreneurship in Southeast Asia

    Feb 5, 2012

Roger Federer’s Trickshot Show Goes Viral

roger stuntIn the most natural prankster manner, the video man captured how Roger Federer knocked a can off a crew’s head twice through high speed tennis balls. The stunt was performed and captured during Roger’s Gillette and British Skin Foundation photo shoot.

A casual conversation with one of the crew members led to the stunt. As anyone would, the crew man got nervous and dropped the can several times before he managed to stabilized it on his head.

In my opinion, the stunt looks real and was captured in the most natural manner. But it didn’t stop the classical YouTube debate of whether the stunt was another set up to generate buzz and talking point. One thing for sure, the video went viral and has accumulated over 6 million views to date. Debates go on – Real or fake, advertisers are surely happily smiling away.

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About Willis Wee

Founder of Penn Olson who is also an entrepreneur since 2005. He has had experience in crafting social media strategies for organizations such as Marriott Vacation Club, James Cook University, Reach Singapore and Unilever. Contact him at willis[at]penn-olson[dot]com

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  • Vitamin B12

    If Federer were wearing his traditional tennis garb, i.e. shorts, polo shirt, sneakers, etc, this would be more believable. It has to be incredibly difficult, even for someone with the mastery of Roger Federer, to be this accurate wearing a tight fitting suit. For that reason, I think it is fake. Additionally, viral hits are great, but is there an actual ROI that can be calculated from this video?

  • http://twitter.com/williswee Willis Wee

    roi could be supported by proving a correlation between revenue growth and number of views. The method is of course flawed. but it is one of the better ones among the others

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