Daniel runs Sowing Seeds, a digital business consultancy that helps companies grow, by picking and using relevant digital technologies and platforms for them. You can also follow him on Twitter. “Clients just don’t get digital” is an often heard statement made by many from both the traditional and new advertising agencies, media agencies, digital design houses, digital advertising technology providers, and digital media outlets. It’s a statement that has been muttered since almost 10 years ago when I first started dabbling in digital businesses, marketing and technologies. But are they right to make ...

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