Tech in Asia

Isman Tanuri works for a software giant on a typical day. However, his heart goes to helping businesses in Singapore understand and better connect with their customers through the social web. He blogs more about his thoughts on marketing and social conversations at A Groovyweb. I was recently reading an early chapter of Al and Laura Ries’ ‘The Origin of Brands’ and was struck by this concept: The world’s best and long-lasting brands were typically created by a divergence from an existing product category. These brands continue to survive not because of ...