Nallai Wickram is the Senior Social Media Marketing Analyst in Position2, a leading Search & Social Media Marketing firm. The internet is abuzz with the launch of Apple’s iPad. Modestly priced at $499 for the 16GB base version, this gadget packs in quite a punch. The iPad has received mixed reactions online. In order to better understand the reactions, we would like to present the share of voice analysis followed by overall popularity and sentiment analysis. - Share of Voice analysis The iPad has drawn the wrath of a few critics owing to missing ...

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