With the rise of social media and the ease of availability to find the dirt on your favourite areas of interest that naturally follows suit, it is only human for us to assume that the sales of physical magazines will dwindle in the year of 2010. However, a recent report by Reuters published that they enjoyed an increase in advertising revenue for the first time in three years; mostly due to the automobile industry. According to data from rate cards compiled by the Publishers Information Bureau, advertising revenue grew by 3 ...
About Nizam
He prefers to be addressed as Nizam. He is a flamboyant Media and Communication graduate from Singapore Polytechnic. Currently living in Singapore, he wishes to travel around the world after graduation. His interest includes social media, art, new-age technology, advertising, motorcycles and definitely a cup of excellent brewed coffee.
Sep 10 2010
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The Rise Of Senior Citizens On Facebook [INFOGRAPHIC]
![The Rise Of Senior Citizens On Facebook [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2010/06/facebook-icon-copy.jpg&w=250&h=250&zc=1&q=90){kind=icon}
As I’m writing this article, I am quite curious on what my grandma is doing now. But have you ever wondered what would happen if your grandparents have a Facebook account? According to a report by AllAssistedLivingHomes, Facebook has seen a surge of 1448% of senior citizens and over 55’s joining in the USA over the past 2 years. That is about 14.8 million senior citizen users out of the 133.4 million users in the USA; about 11% of the population. Here’s an awesome infographic provided by them to illustrate how massive ...
Sep 5 2010
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Shift Of Ad Dollars Into Social Networking [INFOGRAPHIC]
![Shift Of Ad Dollars Into Social Networking [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/09/ft-sn-0826-250x250.png)
It’s probably no surprise that the consensuses are aware that more advertisers are shifting their attention from traditional media to new media to keep up with changing consumer habits. A recent study by eMarketer predicts that US advertisers will spend nearly $1.7 billion on social sites this year. Using social media for marketing makes sense, Forrester Research’s Jeremiah Owyang says, since it’s an inexpensive way to reach your intended audience. The estimation made is a significant increment from the initial 2010 projections, which forecasted $1.3 billion for this year, as well ...
Aug 29 2010
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HOW TO: Use Your Smartphone To Build Your Personal Brand
The smartphone is rapidly accelerating the convergence of computing and telephony and taking the phone as a converged music player, gaming device, camera, GPS navigator, web browser and wallet to another level. On top of that, as a person of influence, a taste-maker or even a Web celebrity, it has never been as easy as it is today. Here are 2 simple ways to get you to create your personal brand right from your smartphone. Life Casting This is probably the easiest way to start building your personal brand online; through sharing pictures, ...
Aug 21 2010
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Social Media Isn’t So Social Actually [VIDEO]
![Social Media Isn’t So Social Actually [VIDEO]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2010/08/6a00d8341bfa9853ef013485f5fe00970c-300x164.png&w=250&h=250&zc=1&q=90)
Facebook may be the biggest social networking site ever today but can you imagine what they would have become without their 500 million users? It’ll probably be just another social networking site left in the dumps; nothing social about that isn’t it. The above statement is a simplistic situation that I came up with after watching a 16 minute TEDx talk by David Armano of Edelman Digital titled “Reinventing social media.” The video covers the rat race that businesses and brands alike are inside; the chase to be dominant on certain ...
Aug 14 2010
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The 3 Pillars of Marketing [INFOGRAPHIC]
![The 3 Pillars of Marketing [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/08/ft-new-marketing-trifecta1-250x250.png)
In this day and age, email, social networking sites such as Facebook, LinkedIn and Twitter and also the usage of mobile devices have all become a daily staple in most of our lives. Through careful observation, it struck marketers that not only are the three media being widely used, but many are using them simultaneously. Given that statement, eRoi wondered if the general marketing community was taking advantage of it. Through a study of more than 500 marketers, they devised a two-fold survey where the focus is to determine the impact ...
Aug 9 2010
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4 Fabulous Social Media Vintage Ads
Have you ever wondered how social networking ads would look like back in the 1960s? Fret not, Brazilian ad agency Moma Propaganda has created an awesome ad series based on how they would like in that era as part of their "Everything Ages Fast" campaign for Maximidia Seminars. The series comprises of Twitter, Facebook, YouTube and Skype. On top of the vintage colours and graphics, the taglines for each social networking platform were crafted accordingly in relation to that period of time too. Which one is your favourite ad? Mine’s definitely YouTube’s. Twitter Facebook YouTube Skype
Aug 8 2010
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Only 16% of Brands’ Tweets Are Conversational
How many times have you heard from marketers, bloggers and public relations practitioners to engage your followers on Twitter by adopting a more personal kind of approach? I bet you’ll lost count trying to figure out the exact figure. However, it’s apparent that most brands are still not getting the message according to eMarketer’s report. Most brands on the 140 character social networking platform are only pushing out regular news and information about themselves; even worst, some are using web feeds to do it. Through the latter, there are almost zero conversations ...
Aug 6 2010
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iPhone 4 FaceTime Arouses The Porn Industry
Talk about early adopters, we are not surprised that the porn industry is all over Apple's iPhone 4. Particularly, its new video-call feature; FaceTime, has been getting all the attention from the industry. According to the DailyMail “The porn industry is hiring girls to have live sex chats with Apple iPhone 4 owners using its new video-call feature” and also “Using the iPhone 4′s FaceTime. Companies are developing video-sex chat services and are hiring workers through internet adverts in the US.” These hotline services enable customers ...
Aug 3 2010
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5 Socially Responsible Companies
Corporate Social Responsibility (CSR) is essentially about doing good and doing well. Generally, it refers to the process of integrating social values and mission within business decision-making process, so as to achieve positive and sustainable outcomes towards the business, environment and the community at large. Many companies nowadays believe that they have this responsibility to give back to society. Such socially responsible companies see to it that this act permeates everything they do. Here are 5 companies that stood out, in my opinion, as great examples ...
Aug 1 2010
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15 Mind-blowing Facts About The Internet [INFOGRAPHIC]
![15 Mind-blowing Facts About The Internet [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2009/12/connections1.jpg&w=250&h=250&zc=1&q=90)
A journey of a thousand sites begins with a single click. Since its beginning until now, the Internet has exponentially grown into something that has a profound impact on our work, knowledge, worldviews and daily lives. Reports like users spending more than 25 hours a month on Facebook; a single website, leaves us wondering the amount of time we spent on the Internet. By now, we should clearly know that it is practically impossible to measure the amount of information on the Internet because almost everything could be found online with the ...
Dec 22 2009
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Is Social Media The Silver Bullet to Marketing?
Nizam aka @omgzam is a flamboyant media and communication student in Singapore Polytechnic. Keen on learning and listening to what others have to say about social media and also a regular contributor to the community itself through his blog, City Meets The Sea. This year, a lot of buzz has been generated on whether social media is capable of overthrowing traditional marketing strategies and reign supreme. What I noticed is that traditional marketing seems to incorporate more of social media in their marketing strategies, whereas, those social media purists fervently believes that ...
![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
Feb 8, 2012
Cazbak Partners With Giant E-commerce Sites, Gives Savings to Consumers in India
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Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
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CyberAgent Ventures Invests in Vietnamese Music Service
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DropMySite.com Backups Your Website, Email, and Database in the Cloud
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