Roderick Low is a social media trainer and consultant at Adonai Training. He helps SMBs make sense of the social web and equip them with knowledge to engage with their audience. Catch him on his personal blog as he shares all things social media on a weekly basis. AirAsia has recently kicked off a new campaign with the theme “Real People, Real Stories”. Before I start babbling my thoughts, allow me to explain the campaign in brief. With consumers in mind, the campaign invites AirAsia travelers to submit their stories on how ...
Feb 5 2010
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The M-Commerce World Summit 2010
Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience. The world of digital marketing is certainly moving fast ahead. While many are still trying to figure out how to leverage on new media, others are already moving social networks to the mobile platform. That brings us to one of the biggest events in 2010 - the M-Commerce World ...
Jan 18 2010
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5 Twitter Tips To Help Your Business
Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience. Twitter has redefined the way we communicate with each other and millions around the world are using it to connect with people, share information and form business partnerships. If you are a business owner, Twitter can help expand your business. There are, however, right and wrong ways of using ...
Jan 7 2010
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OCBC Bank Proves Companies Don’t Walk the Talk
Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience. A blogger by the name of Kitchen Tigress (KT) wrote about an experience she had with OCBC bank, which serves as a perfect example to why marketers need to be honest, transparent and sincere in their engagement with customers. According to the bank's TV commercial (below), customers get a ...
Jan 5 2010
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How To: Avoid Social Media Snake Oil Salesmen
Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience. Mashable recently published an interesting article showing how much the social media industry has "grown". Through Tweepsearch, it was found that there are as many as 15,740 'social media experts' on Twitter; a huge jump from the 4,487 that was revealed by blogger, B.L Ochman last May. The blog, ...
Dec 23 2009
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Social Media: It’s Not The Steps, It’s The Connection
Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience. Most of the time when I interact with small business owners who are interested in social media marketing, they would want to know the specific steps to success. Well, as much as I would like to say that success is all about knowing the best practices, it is not ...
Dec 19 2009
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Week-by-Week Management of Web 2.0
Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience. Most people have made a mistake thinking that social media is just like an advertising initiative: put it out there for 3 months and hope that it sticks. But that's just not the case. Creating a blog or a social media account might only take you a maximum of 10 ...
Dec 12 2009
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How To: Manage Your Social Media Time
Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience. If you think social media marketing is completely free, you are dead wrong. Yes, it can definitely be low cost, but it is not no cost, considering the amount of time spent on it. That may be the reason why small businesses aren't getting any results from their social web ...
Dec 3 2009
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Facebook Is Not The Answer For Everything
Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience. Facebook has become the number one social networking platform that small and medium businesses use to reach out to their target audience. Local businesses are jumping in by creating Facebook pages to attract and keep fans. That's not a surprise considering that Facebook has grown to about 350 million ...
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