Aged between 46 and 54 years old, Baby Boomers usually fall off the radar of marketers. They were known to be thrifty slower adopters, but not anymore. I now have grandmothers commenting on my Facebook photos, and grandfathers showing me how to use an iPhone. They are also affluent, and the oldest of group are ready to retire comfortably. If you think that this older consumer group is not interested in your latest products and services, think again. According to Nielsen facts, Boomers: Dominate 1023 out of 1083 consumer packaged goods categories Spend 38.5% of CPG ...
Jul 22 2010
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Creative Ad: Child Labour
Coming up with an ad is not easy. It needs to break through the clutter, and attract eyeballs. It needs to be memorable, and impactful. It needs to translate into increased sales. Wouldn’t it be nice to create an ad that would trigger action from your target audience immediately? When I saw the ad below, I couldn’t help but to be impressed by it. It is one of the best ads I have ever seen. And I think it serves as a good reminder to always think action when creating an ...
Jul 21 2010
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Billboards That Know Your Gender And Age
Talk about targeted advertising! What was possible only online is now possible offline. Digital billboards with cameras fitted to read the gender and age group of passerbys are being tested in Japan. Billboards that can differentiate male faces from female faces are already running in Tokyo subway stations. "The camera can distinguish a person's sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second," a spokesman for the Digital Signage Promotion Project told ...
Jul 16 2010
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5 Things You Need To Know As A Marketer
Marketing is a process, and as marketers, we create the product, promote it, give it a price, and put it on shelves. Every stage is as important as the next. Some say marketers are liars, and manipulators. Some are not so straightforward. No matter what we are, our job is tough. Everyday, we find out consumers’ problems that they sometimes are not even aware of, and we look for solutions. Finally, we bring the solutions to their doorstep. If only it is as easy as it sounds. To be a successful marketer, ...
Jul 13 2010
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Can Employers Find You On Social Media?
If your answer is no, and unless you don’t need anyone to give you a job, you are in big trouble. According to a research from recruiting platform, Jobvite, nearly 75% of companies surveyed look for their candidates through social networks, and 58.1% have successfully hired a candidate. Without a doubt, LinkedIn was the top social network for hiring – nearly 80% of companies recruit through this professional network. Facebook and Twitter were less popular, used by 55% and 45% of companies respectively. Naturally, companies are also spending less on job boards and ...
Jul 9 2010
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Facebook Comes Before Tooth Brushing For Women
It is now understandable why women dominate social media. Last month, NBC Universal’s Oxygen Media polled 1,605 U.S. adults who use social media, and found that 34 percent of them check Facebook before brushing their teeth, and nearly 40 percent of them are self-described “Facebook addicts.” Women also don’t seem to have a problem with privacy, a controversial subject: - 63 percent use Facebook for networking and career, but 42 percent don’t have a problem with posting photos of them “visibly intoxicated.” - 32 ...
Jul 7 2010
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6 Things About India’s Mobile Landscape
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If what they say is right, then there are more people who pay for a mobile phone than there are people who pay for a toothbrush. Most of us can't go one day without our mobile device, and we are increasingly using it for different purposes. With our future going mobile, we definitely need to know more about it. Not too long ago, I did an infographic on India's social media landscape, and by popular demand, I have created another on India's mobile landscape. It will give you a brief overview of ...
Jul 2 2010
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Nothing Can Save Negative Buzz On Twitter
Okay, maybe that's a little too harsh. But we can't deny that it is difficult to save a company from negative buzz, especially on social media. Impression is powerful. It can distort our judgment and affect our evaluation. And it can have a long lasting effect, making it hard to change. Most of the time, even a great ad can't help.- Brent Coker of the University of Melbourne, Faculty of Business and Economics did a study, whereby three groups watched an 'emotive' mobile phone ad - one with no sponsor or ...
Jul 2 2010
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Social Media Use Amongst Teens And More
We are all curious about teens and young adults. They are the generations who are closest to technology, and have the buying power to get hold of what they find "cool." In a presentation by Pew Research Center’s Internet & American Life Project, we learn about their cell phone and social media use. Not only that, we are introduced to a new demographic - those who own 4 or more devices. They are more social media and mobile friendly, but also more cautious when it comes to privacy and online ...
Jun 25 2010
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The Social Media Revolution 2 [Video]
![The Social Media Revolution 2 [Video]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2009/09/social-media2.png&w=250&h=250&zc=1&q=90)
Last year, we shared a video by Socialnomics, about how social media is causing a fundamental shift in the way we communicate. Today, we are sharing an updated version of this very well-received video. The invention of paper, film, radio and the Internet has impacted our lives in huge ways. And now, more than ever, social media is changing the way we communicate, share, sell, and buy. It's so amazing that statistics change significantly within months. Hence, this updated video, to help keep you up with the most timely information. -
Jun 23 2010
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Social Media Success Is Not Measured By Number of Fans
Today, I was talking to the higher management of the company I am working for. Apparently, someone they hired did an amazing job, helping them gather 4000 fans in 2 short months. But it was also said, “They didn’t mean anything.” I would love to get some valuable tips from that someone, provided that he didn’t buy the fans from uSocial. Unless you are Apple, or a reasonably reputable company, I’m not convinced that the 4000 fans joined because they really like your brand. But of course, numbers are easy to digest, ...
Jun 18 2010
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Social Networking Mobile App Usage Increased By 240%
Friends will always hear me say, "If we want to see how technology advances in the future, just look at Japan now." Accessing social networking sites through mobile phones has long been a norm for the Japanese. Now, we are seeing it happen in other places, such as the US. According to comScore’s MobiLens study, social networking apps grew their user base by 240% from April 2009 to April 2010. Other apps have also seen exponential growth:- With increased app usage, more people would be accessing social ...
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