Ever wondered how many of your followers are actually reading your tweets? There's no point in having a large following when most of them are either bots or dormant. Also, if you have a following of more than 100, it would probably be hard to track their overall characteristics. Understanding your Twitter audience is especially important to businesses and marketers. Knowing the actual proportion of followers who are your real target audience can tell you if you are attracting the right people. If you are not, then you better start devising ...
Jan 16 2010
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Facebook Is Stupid?
"What's a product that you think is stupid, but successful?" "Facebook." That was my classmate's answer to my professor's question yesterday. My eyes widened when I heard that because it never occurred to me that Facebook is stupid. I've heard people dismiss Twitter as stupid, but never Facebook. I didn't get to hear why he thought Facebook was stupid so here I am googling "Facebook is stupid" to find out why people think that. (If you think Facebook is stupid, you might not like what I'm going to share. Don't say I didn't warn ...
Jan 8 2010
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The Legendary BMW Film Series in 2001
Who said that ads have to be short? For those who have not heard about it, BMW broke conventions by gathering the world's best directors to make a series of 8 short films (5-10 mins each) in 2001. The plot of each film is very different but they share one similarity - Clive Owen, the driver who gets hired to transport and deliver with BMW cars. I have never seen a more captivating and thrilling ad before. After 8 years, they are still timeless. The films were featured on BMW Films ...
Jan 7 2010
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7 Psychology Theories That Help You Sell
Apologies for the technical terms that I am about to bombard you with. To make up for that, I am going to be using pictures and layman explanations to show you how awesome these theories are. Psychology, like it or not, is a big part of our lives. We can fall victim to our own irrational behavior without even knowing that we did. Marketers have used these theories to convince us not only to buy but to think that our purchase decision was right. As a marketer, you should have knowingly (or ...
Jan 5 2010
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Apple Dominates Social Brand Ranking Again
Although Zeta Interactive revealed that Microsoft was the most talked about brand in 2009, Vitrue (click here for methodology) had another brand in mind. According to its top 100 social brands ranking, Apple dominated the list. iPhone (1st), iTunes (6th), iPod (34th) and Mac (35th) all made it into the list, helping Apple become the most mentioned brand for the second year running. Reggie Bradford, Vitrue's CEO said that the iPhone was an exception in that it illustrates the power of a breakthrough product to generate chatter without maintaining a presence ...
Jan 4 2010
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15 Brilliant Building Ads
The larger the ad, the better its effect. We have seen how creative marketers use the environment to create a stunning impact and now, we would like to see how they do it with gigantic buildings. If you have decided to take up a whole building of ad space, why not make full use of the building's structure, design and decoration to create something that's hard to miss? Here are 15 that we think are pretty awesome. # 15 # 14 # 13 # 12 # 11 # 10 # 9 # 8 # 7 # 6 # 5 # 4 # 3 # 2 # 1 Source: ads ...
May 14 2010
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14 Cool Things People Do On Twitter
Besides networking, selling, and killing time, there are many other things that people use Twitter for. It can stretch from getting real time news to catching bicycle thieves. In my heart, I always thought it was the users who have made Twitter what it is today. So, here are 14 cool things people do on Twitter that I would say, defined this micro-blogging site. - 1. Learn things Twitter is a great place to learn new things. Camera tips? Stunning facts? How to change a diaper? Twitter has them covered. You can either learn through ...
Dec 30 2009
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Twitter To Deliver Several Billion Tweets An Hour
"Billion" is what Twitter's looking at for the new year. According to Twitter Co-Founder, Biz Stone, Twitter would be ready to deliver "several billion tweets per hour to users around the world." Also, it is expecting to serve "a billion search queries a day." Before you choke on the huge number presented, remember that Twitter used the word, "deliver". That means, if you have 1000 followers and you sent out a tweet, that would be counted as 1000 tweets delivered. If you are interested in the total number of twitter messages tweeted ...
Dec 30 2009
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STATS: 10 Most Retweeted Daily Newspapers
According to a study on the U.S top 100 newspapers by The Bivings Group, it was found that the average newspaper had nearly 18,000 Twitter followers and was tweeted 11 times per day. It was also revealed that all of the 100 publishers were engaged on Twitter and have at least one account. However, not all of them are utilized fully. About 40% didn't have their website linked to their Twitter page. The study also ranked the top 10 most retweeted newspaper on Twitterverse. Evidently, The New York Times clinched ...
Dec 28 2009
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Escaped Prisoner Updates Facebook Regularly
What is it like to tell the world about your life as a fugitive? Craig Lynch, 28, escaped Hollesley Bay prison back in September to find out. Ever since breaking out of prison, he has been updating his Facebook status regularly; hinting his whereabouts and telling friends what he is up to. "mmm i just had a 12lb venison steak. Roasted veg and chips, bangin meal. I feel stuffed but still got room for the j.d's . Hope you enjoyed the meal babe's. We'll have to eat here again," Lynch wrote on ...
Dec 29 2009
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Drunk Drivers Risk Being Shamed On Twitter
The high possibility of hitting innocent pedestrians and causing a car crash might not be enough to deter drivers from drunk driving. What Texas County did this holiday season was to take the punishment a step further - public humiliation. If legal punishment doesn't work, I bet publishing the names of those charged with driving while intoxicated (DWI) between Christmas and New Year's Eve would! The names would be published on District Attorney, Brett Ligon's Twitter page, which currently has less than 500 followers. The question now is not whether this method would ...
Dec 27 2009
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YouTube: Incredible And Crazy Cute 7 Year Old Singer
YouTube has been responsible for many of its celebrities' success today. Think iJustine who has made it to newspapers and TV programs, she owes a lot of her fame to this popular online video site. Recently, we are also seeing more rising stars whose age has not even hit a double digit yet. They are adorable, talented and very passionate about what they do. With the help of the adults, these little YouTube celebrities are able to communicate their zeal and capabilities. Here's Rhema Marvanne Voraritskul, a 7 year old girl singing ...
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