According to Telegraph, about 1/5 of divorces in UK were triggered by Facebook. The managing director of Divorce-Online said: "I had heard from my staff that there were a lot of people saying they had found out things about their partners on Facebook and I decided to see how prevalent it was. I was really surprised to see 20 percent of all the petitions containing references to Facebook." The reason? "The most common reason seemed to be people having inappropriate sexual chats with people they were not supposed to." Flirty messages, status updates and ...
Dec 25 2009
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We Wish You A Very Merry Christmas!
This is definitely a season to be jolly, and a great excuse for grown ups to become a kid again. More importantly, it is a time to show our appreciation to the people around us, and share our blessings with the less fortunate. We would like to take this opportunity to thank you for your continuous support. Without you geeks out there, Penn Olson would never have been where it is today. We don't have gifts under a giant Christmas tree, but we do have a video of a Christmas we ...
Dec 23 2009
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What Have B2B Companies Got To Do With Social Media?
Have to admit, I do not know much about B2B marketing, but I do know that B2B companies have got quite a lot to do with social media. The quickest place to know more about a business is online. That's why B2B companies spend lots of time improving their search rankings. A simple search on Google would return their website, social media profiles, blog and related buzz. If these companies don't supervise what customers are going to see when they search for them, they are losing out on potential leads. The main difference ...
Dec 20 2009
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14 (More) Brilliant Minimalist Ads
A simple, but brilliant ad idea is probably the hardest to come up with. How do you convey a message that can be understood by people of all ages, background and language? How do you do it with few or no words? To me, a minimalist ad is not necessarily one with plenty of white spaces. However, it must convey a message without the need for much elaboration. What you see is what you get; it just hits you and gets you thinking. Following my previous post on 14 brilliant minimalist ads, ...
Dec 18 2009
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How To: Build Your Online Personal Branding
"It takes only three to five seconds to make a first impression, but it can take a whole career to undo it." That’s what Dana May Casperson, author of “Power Etiquette: What You Don't Know Can Kill Your Career” said. The same thing applies online, where first impressions are often the last. An avatar or online profile is the only thing people can use to judge you. Don’t let these little things spoil your opportunities. For beginners, here are 3 basic tips I find very important. 1. Be presentable Who doesn’t like someone who ...
Dec 16 2009
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Funny: 13 Facebook Fail Status Updates
We really got to start watching what we share on social media. It can cost a job, save a life, get you in jail, get you out of jail and deny you insurance compensation. Also, if no one ever told you that fail comes from Facebook status updates, here are 13 classic examples. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Source: Facebookfails.com
Dec 15 2009
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Seniors Are Facebooking and YouTubing
If you are wondering what Grandpa and Grandma are up to recently, look no further than Facebook and YouTube. How hip can they get? We first found out that Internet users above 65 online shop more than us and now, they are engaging in social media more actively than before. I knew this would happen when I see my dad, who is above 65 spend more time YouTubing than talking to me. According to Nielsen Wire, 6 million more seniors are using the web than 5 years ago; mostly to check their Email. The ...
Dec 14 2009
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Women Heart Facebook More Than Other Social Networks
According to a study by SheSpeaks, more women are using social networking sites, such as Facebook, Twitter and MySpace. To be specific, it's an increase from 38% in 2008 to 86% of women this year. Of which, 50% revealed that they purchased products because of these sites and 40% have used coupons found on them. I guess by now, we should be pretty convinced that coupons work wonders for Internet users. When asked which social networks they prefer, 80% of women chose Facebook. What's more, Facebook users are twice more likely to log in ...
Dec 12 2009
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Activating Consumer Goals
Everyday, we play multiple roles; we can be a parent, a child, a spouse, a sibling, a co-worker and a friend; all at the same time. With every different role, we would have different goals. A father would like to get a family car for the kids but as a successful businessman, he would also want to get a fancier car to show off his status. If he could only choose one car, the “activated” role takes over but if he could afford it, he would get both. Why Are Goals Important? All ...
Dec 10 2009
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Kill Your Virtual Self, Liberate Your Digital Body
"Rather than fall into the hands of their enemies, ancient Japanese samurai preferred to die with honour, voluntarily plunging a sword into the abdomen and moving it left to right in a slicing motion" This is what you would see on Seppukoo.com, an "anti social" network that offers Facebook users to commit virtual suicide. Yes, you heard that right and there are actually people who have done it, who also became testimonials for the site. Traditionally, this ritual suicide was called Seppuku and was recently brought online to stop corporate media evil ...
Dec 9 2009
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Facebook Hits 100 Million US Users, Astonishing Growth in SE Asia
As what people like to say, if Facebook were a country, it would have been the third largest population in the world. If that's not impressive enough, it is still growing at an alarming rate. Even without the help from China (Facebook is blocked over there), Facebook usage is seeing an increasing trend in the Southeast Asia region. US Monthly Active Users Facebook reached 100.5 million monthly active users in US, making the country the first to cross the 100 million mark. That also means nearly 1/3 of the US population are logging into ...
Dec 9 2009
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Using Sound & Scent In Marketing
Our sight is exposed to not only ads but everything around us. It is often taken for granted but it is also the most obvious sense used by marketers to promote their products. Are the other senses neglected? If that is the case, can marketers make use of them to attract consumers? I believe so. In fact, there are great examples out there making use of the power of sound and scent. This post serves to keep marketers conscious of the other influential yet often neglected senses when making marketing strategies. 1. Hearing Intel was ...
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