A recent research involving U.S college students from Anderson Analytics revealed that "Facebook is cool and other social sites are lame." A significant percentage of college students (both male and female) have ruled other social sites like MySpace, Windows Live, Twitter, LinkedIn, Hi5 and Friendster lame. Seems like MySpace has made it as the "lamest social site" with 31% of the respondents' votes. Facebook, on the other hand is getting all the love from college students with 82% of males and 90% of females voting it as ‘cool.’ The only social site that matters? Each ...
Dec 8 2009
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How To: Succeed With Online Ads
eMarketer released the results for Synovate’s “IN:FACT global study on media and advertising”. It revealed that 39% of consumers feel there are too many ads on the Internet and they would avoid intrusive ads and pop-ups. Does that mean that behavioral targeting is no longer a worthy investment? Hell, no! The trick for marketers is to make ads attractive to consumers, so much so that they would discuss and share them with friends. But how? Here are 3 tips to creating successful online ads: 1. No pop-ups and roll out ads Just in case some people ...
Dec 5 2009
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New Retweet Feature Gets No Love From Twitter CoFounder
For those of you who are not too impressed with the new retweet feature, you are not alone. In fact, Twitter Co-Founder, Jack is not using it too. When asked, Jack said that the new feature does not fit how he retweets yet. I like how he used the word "yet" because while I agree that it kind of sucks, I believe Twitter would improve on it and hopefully perfect it in the near future. Obviously, this led to quite a number of retweets (probably not via the new retweet feature) and some ...
Dec 4 2009
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Interesting: 20 Top Questions 2009 on Ask.com
When we say we can search for anything in that little white box, we mean it. People are probably asking the search engines some real interesting questions they would otherwise not ask others. Asked.com has released its list of top search questions of 2009, and we are right, they are interestingly surprising. Here are 20 interesting search questions of 2009 and I have added in my own comments as well (first 10 are top questions of 2009 and the other 10 are top questions from various categories). Enjoy! Top questions of 2009 1. How ...
Dec 3 2009
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3 Things We Can Learn From IKEA’s Facebook Campaign
Pretty sure most of you have seen the latest Facebook campaign made by Forsman & Bodenfors for a new IKEA store in Malmo. I personally love the concept and how well the campaign was executed. I am also eager to share with you what I have learnt from this brilliant idea. For those who have not seen this amazing campaign, here it is! From the video, we can see that to create a buzz filled social media campaign, we must first take note of its characteristics: 1. Easy to participate I hate campaigns that ...
Dec 1 2009
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Fight AIDS With #Red and #Laceupsavelives
December 1 is World AIDS Day and together with joinred.com, we are trying to turn Twitter RED today, literally. 33 million people have HIV/AIDS and 22 million of them are in Africa. 4100 men, women and children die in Sub-Saharan Africa from this preventable, treatable disease. In fact, we can save them with 2 pills a day for just 40 cents. If that's the case, why are so many of them dying? We need to spread the message and educate the ignorant. We need to tell people that we can stop this, ...
Dec 1 2009
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Search and Email Marketing Up Up Up. Google Not Happy?
The holiday season is here again and marketers are busy coming up with the best strategy to target consumers' looser accounts. Email promotions have proven to be a hot favorite again when it comes to online advertising. To make shopping online more enticing, free shipping comes next on the top strategies list. Of course, we are also concern about small businesses. In Q3 of 2009, search advertising has increased significantly from Q3 2008. The average number of keywords purchased also went up. Don't think Google is very much happy as ...
Nov 30 2009
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Twitter Is Top Word For 2009
In Global Language Monitor's annual global survey of the English language, top words were sourced out from throughout the whole English speaking world. It might not be surprising for some that Twitter has made it into the list but to top it? With widespread news on H1N1 and the popularity of Obama, who would have thought Twitter could beat them? There are 1.58 billion English speakers in the world and to be a top word is really something. Here are the top 5 words of 2009: #5 Vampire — Vampires are very much ...
Dec 1 2009
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14 Brilliant Minimalist Ads
It's not difficult to love minimalist ads, but to create one requires a brilliant idea. Most successful minimalist ads depend a lot on iconic brands, items, places and people. Just an image (or traces) of it would trigger a whole chain of associations and no more than that is enough to grab the attention of consumers. What advertisers need to do is to capture that one image without overdoing it. Now, that's the difficult part isn't it? 1. Faber-Castell: Permanent Markers 2. Hut Weber: Hitler or Chaplin? - It's the hat 3. Tzomet: Disconnect for ...
Nov 28 2009
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RECAP: 5 Important Statistics For Marketers
We know we have been overwhelming you with all the numbers and percentages and we are sorry. To make sure you don't forget or miss out on anything significant, we would be regularly highlighting some of the more important statistics that marketers should take note of. Let's start with 5! #5. Each Negative Social Media Comment Costs 30 Customers The stats: It was reported that for every negative customer review posted on social sites like Facebook, Twitter and YouTube, a company loses 30 customers. Viral could go both ways. What should marketers do: Tracking social ...
Nov 27 2009
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COMEDY: Osama Tagged On Facebook Pic
Is Mr. Osama Bin Laden social media savvy? Not quite so when it came to Facebook. A friend tagged him on a picture captioned: "Chillin at the new crib in Islamabad", but he didn't know how to untag himself. CIA replied promptly and the rest was history. How good if this was true. It could easily be one of the best social media disasters ever! Full "story" below: Via: CollegeHumor
Nov 26 2009
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STATS: B2B Marketers & Social Media Marketing
B2B marketers are placing heavier emphasis on social media and looking to spend more resources on it. Social media might not be the top digital marketing channel for them but it certainly got their attention. While most B2C marketers measure ROI through sales revenue, B2B marketers place more emphasis on traffic, engagement and response. Catch the actual data below. 1. Social Spending To Rise Website, Email and SEO are still the "favorites", but social media is catching up quickly. It was also reported by eMarketer that 45% of respondents are currently using social media in ...
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