First thing we have to understand in marketing is that attitude does not always lead to behavior. I always wanted an iPhone but ended up getting myself a BlackBerry instead. I hate the service of certain food stores in school but I still visit them anyway. Consumer behavior is a very interesting study. Sometimes we find ourselves doing things we don't like because of extrinsic factors. Consumers might love your products, your brand, your advertisements and your efforts toward the betterment of society; but they might have never purchased anything from you or helped ...
Nov 22 2009
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Think Social Media ROI = ZERO? This Video Will Shut You Up
The debate of whether social media is really bringing in the moolah for companies is now more intense than ever. We have heard you through comments and tweets and while most of you get it, some people are still stuck on the idea that social media is a fad. Like what we have said in our replies and posts, social media ROI is not wholly about the tangibles. In fact, I hate the word ROI. If you really want to build genuine relationships and gain valuable feedback, you shouldn't be thinking about ...
Nov 22 2009
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Got A Prayer? Just Tweet It
Alon Nir, an Israeli student has set up a Twitter account to help deliver your prayers to the Western Wall in Jerusalem, Israel, also known as The Kotel - Judaism's holiest prayer site. Interestingly, he is not accepting prayers through post or Email but the popular micro-blogging site, Twitter. For those who are not familiar with the Western Wall, the site has provided a short explanation of the practice: "For hundreds of years people of the Jewish faith have been placing notes between the Western Wall’s stones, notes containing their wishes and prayers. People ...
Nov 20 2009
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U.S. Sports Leagues Get Social Media
If you can't win social media, you might as well embrace it. NBA's marketing director, Dan Opallo said: "We decided as a league rather than putting all our efforts to wrestle (fans) away from these social media platforms and get them over to NBA.com, we want to give them an experience on both." Sponsors are seeing more value in social media and many sports leagues are not letting this opportunity go. They are going on Twitter and Facebook and holding sponsored contests. Even though, direct revenue from social media is relatively smaller than other ...
Nov 19 2009
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5 Guerrilla Marketing Campaigns Captured On Video
Watching great marketing campaigns uploaded on YouTube and Vimeo always helps to enlarge my view on marketing. Here are 5 that I would like to share with you today! 1. Google Video A Google frame, that was placed in areas where foot traffic was high literally gave a live "search result". That sure got the attention of many curious passers-by. Now, who said an online business cannot run an offline campaign? 2. Flying Woks A simple campaign that worked - just look at the crowd they gathered! A true inspiration for restaurants that want ...
Nov 18 2009
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PICTURES: Twitter’s New Home
TechCrunch reported that Twitter moved into a new and bigger office in San Francisco today. Despite it being a weekend, some of the members of the Twitter team went back to decorate Twitter's new home. The place, previously occupied by Bebo is now "Twitterfied" with birds and @ symbols. It is also fully equipped with a DJ booth, spacious meeting areas and a nice, cozy kitchen. It sure looked like fun!
Apr 5 2011
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Finding The Best Online Deal Via Social Media #Sale
The days of flipping newspapers and magazines to look for savings and discounts coupons are over. More people are going online to search for better deals. And guess what? Social media is the best place for bargains. Following your favorite brands and connecting with a team of bargain hunters make searching so much more efficient. More people are sharing deals through blogs and status updates, accelerating dissemination. It is a win win situation for both sellers and buyers isn't it? The Cyber Coupon Craze According to CBS, the use of online coupons saw an astounding ...
Nov 16 2009
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STATS: Grandma Online Shops More Than You
eMarketer reported that users above 65 year old are more likely to engage in e-commerce activities than any other age group. Who said seniors are not web savvy? Even though there aren't many of them online, those who are might even have more friends than you on Facebook. Just look at Great Grandmother, Ivy Bean! To get users above 65 year old online, people are coming up with ideas to make the web as elderly friendly as possible. A good example would be pawpawmail, a simple Email platform for seniors. The buttons are even ...
Nov 16 2009
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WOW: Facebook Is Catching Up With Yahoo Soon
Following Willis' insightful post on the progress of Facebook and other social sites, I'm excited to present to you where Facebook stands in the presence of other giants: Google and Yahoo - The irrefutable number 1 and 2 in the online world. Looking at last month's statistics, Yahoo should already hear the footsteps of Facebook drawing near. Would Facebook finally break into the top 2 soon? From the Compete chart below, it seems like it would. Facebook is just behind Yahoo by 6 million unique visits. If Yahoo continues to dip while Facebook ...
Nov 14 2009
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Running Contests on Facebook No Longer Free
Last week, Facebook announced that all contests or sweepstakes run on its social network must first go through approval. With the new promotional guidelines, marketers would be faced with a lot of restrictions when running these promotions. Also, according to CNET, this new policy might be the first step towards Facebook’s plan for a new revenue stream. Marketers are told that they would need to purchase ad space to run promotions through Facebook. If sources are accurate, minimum ad buy is $10,000 for 30 days, using Facebook's self-service advertising system or $30,000 for ...
Nov 14 2009
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Apple To Surpass Microsoft In Market Cap?
Apple has got more mentions than Microsoft on Twitter and a brand valuation that's on the rise. Now, its market cap is closing up to the software giant. Talking about irritating! According to Business Insider: In May 2000, Apple's market capitalization was $17 billion before it leaped to the current $182 billion. Its rival, Microsoft was far ahead with a market capitalization of around $356 billion, but the gap narrowed when the value fell to $261 billion in 2009. Although Apple is still falling behind by $79 billion, it seems like it ...
Nov 12 2009
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Facebook Got Man Out Of Jail
Apparently, if Facebook can get you into jail, it can also get you out of it. According to New York Times, Rodney Bradford, a 19 year old teenager was arrested for robbery. The twist is, he had an alibi. Rodney typed in a message at the time the crime was committed on his Facebook page, from a computer in his father’s apartment in Harlem. The message read, "Where's my pancakes". If there was anything he was grateful for, it should be the random urge of typing these 3 words into Facebook. "The district attorney ...
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